coffee with inspiration

it's a very rare occurrence that a coffee cup lead the conversation. but that's exactly what happened on my most recent trip to caribou coffee. my cup, tattooed with words of inspiration, had my attention and thoughts. starbucks red cup holiday campaign, i thought, was and always will be one of the best non-marketing marketing campaigns, but this comes pretty close, in my mind. caribou coffee asks, what do you stay awake for?

i must have spent at least twenty minutes reading my cup and pondering the words marked over my {absolutely delicious} turtle mocha. it was an added perk to my caffeine intake.

a few favorites of mine:

• be the first to enter and the last to leave the dance floor
• dare to adventure
• step 1: rake leaves step 2: jump
• have a favorite charity
• learn to say thank you in ten languages
• you'll only be your current age once

i definitely recommend stopping by a caribou coffee and checking purchasing a little inspiration. {see, amazing marketing.}